CHIPS AHOY! ‘HAPPY BY DESIGN’ CAMPAIGN CHAMPIONS MULTICULTURAL ARTISTS BY PROVIDING NATIONAL PLATFORM TO SHARE CREATIVITY
Legendary Hollywood Costume Designer and Boys & Girls Clubs of America Alumnus, Ruth E. Carter, Unveils Virtual AR Experience Created to Inspire Next Generation of Multicultural Artists
ATLANTA, Oct. 18, 2023 /PRNewswire/ — Whether they create inside the classroom or tour a museum exhibit, teens derive an undeniable happiness from art, design, and creativity. As the brand that is Here for Happy, Chips Ahoy! wants to help design a world where all teens have the same opportunity to access multicultural art and be inspired by two top passions: art and creativity. Unfortunately, while 48 percent of teens identify as persons of color1, only 15 percent of creative work in museums is made by artists of color2. Because Chips Ahoy! believes representation matters, today the brand unveiled Happy by Design. It is a campaign to inspire change featuring a national Augmented Reality (AR) experience. The AR provides a national platform to highlight works of art created by up-and-coming multicultural artists.