Tripadvisor Brings “The Sunny Side of Things” to New York, Chicago and Los Angeles via Immersive Street Murals and an Augmented Reality Filter to Promote San Diego Tourism

• Partnership with the San Diego Tourism Authority and The Shipyard will transport consumers to an augmented reality experience bringing vibrant, sunny San Diego to life
• Painted murals created by San Diego artists will feature QR codes linking travelers to a complementary augmented reality filter celebrating San Diego, developed in partnership with Wanderlab, Tripadvisor’s in-house creative studio

NEEDHAM, Mass., March 28, 2023 /PRNewswire/ — To entice Vitamin D-starved travelers to visit sun-soaked San Diego, Tripadvisor, with the San Diego Tourism Authority (SDTA) and The Shipyard, today announced the upcoming launch of a first-of-its-kind immersive art and augmented reality experience “The Sunny Side of Things” in the three largest U.S. cities: New York, Los Angeles and Chicago from Monday, April 3 – April 30. Renderings and details of the murals, artists and locations can be found below.