LOS ANGELES, Oct. 8, 2025 /PRNewswire/ — As it nears the close of a record-breaking U.S. festival season, Breakaway, the nation’s leading independent live entertainment brand, today announced that cultural architect Shaun Neff, and Nick Gross, entertainment-industry pioneer/founder of Gross Labs, have officially joined the ownership group.

The addition of Neff and Gross comes after a year of significant momentum for the Breakaway brand. 2025 marked Breakaway’s biggest festival season to date, with events held in 12 cities across the U.S., further solidifying its position as the country’s leading multi-city touring festival.

“The addition of Shaun and Nick to the Breakaway family is like adding rocket fuel to everything we’ve  been building. They understand Breakaway’s broader strategic vision to evolve our offering beyond live events by developing new formats and engaging audiences across multiple platforms,” said Breakaway Co-Founder and CEO Adam Lynn. “As Breakaway evolves, we’re building a team that reflects that direction.”

Shaun Neff and Nick Gross bring deep expertise across entertainment, consumer brands, and culture. The addition of Neff and Gross to the ownership group supports Breakaway’s continued national growth in 2026 and beyond, bringing a next-generation model of ownership rooted in creativity and impact.

“Breakaway has already built something powerful, a national platform that resonates with Gen-Z culture,” Neff said. “Our goal now is to scale that foundation intentionally, and expand in a way that deepens cultural relevance and community connection. The mission is clear: amplify artists, empower fans, and break the mold. That’s what drew me to Breakaway,” said Nick Gross.

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About Breakaway

Breakaway is the nation’s leading independent live entertainment brand. Its tentpole touring music festivals provide premium experiences to underserved music fans across the nation. Since its inception, the festival has expanded into multiple cities (12 in 2025) and grown into a two-day, multi-stage event in every market. Breakaway operates as an entertainment flywheel-spanning live music, artist services, and digital media-and champions accessibility, music, art, creativity, and diverse communities. The company creates cultural moments through “Breakaway Presents” pop-up events in markets such as Miami, New York, and Las Vegas; through its record label and artist management division “Breakaway Projects,” the brand also maintains its dedication to discovering and amplifying the next ‘big thing’ in music. Learn more at teambreakaway.com.

SOURCE Breakaway