$29M Impact and Nearly 228,000 Visitors in Two Years
RIVERSIDE, Calif., Feb. 19, 2025 /PRNewswire/ — Riverside’s reputation as a cultural powerhouse continues to grow, fueled by the success of The Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum. In just two years, an independent study shows The Cheech has generated an impressive $29 million economic impact, welcoming 227,932 visitors—90% from outside the region.
“I have always said Riverside is the next great art town, and these numbers prove we are on our way,” said Cheech Marin.
With Riverside now a must-visit arts destination, The Cheech and the Riverside Art Museum (RAM) announce a dynamic 2025 exhibition schedule, showcasing Chicanx art, local history, and community-driven storytelling. Riverside is a prime destination for art lovers, historians, and cultural travelers alike. Plan your visit at riversideartmuseum.org.
The Cheech Marin Center for Chicano Art & Culture
- Amalia Mesa-Bains: Archaeology of Memory (March – August 2025): The first retrospective of this groundbreaking Chicana artist concludes its national tour at The Cheech.
- Hecho en Park Avenue (March – September 2025): Works by local artists created in collaboration with community members explore Chicanx life and Riverside’s Eastside history.
- Cheech Collects (June 2025 – May 2026): The fourth edition features new works from Marin’s collection.
- Soy de Tejas (Fall 2025): This survey of Latinx artists across Texas bridges generations and disciplines to highlight the state’s diversity.
Riverside Art Museum
- Joel Sternfeld: On This Site (now through August 2025): A poignant photographic series documents American landscapes tied to historical events.
- To Rise Above Ruins: Tamara Cedré (March – August 2025): Archival and new works explore land use and community resilience in Puerto Rico and Southern California.
- Regional History: Noé Montes (September 2025 – February 2026): A powerful photographic exhibition examines exploitation and resilience in Inland Southern California.
- The Versatility of Pulp: RAM Members Exhibition (April – October 2025): Contemporary works on paper are by Inland Empire artists.
- Enrique Serrato: A Legacy of Chicano Art (October 2025 –January 2026): Acquired works from this late collector celebrate his support of artists.
- 60 Miles East (October 2025 – April 2026): This exhibition chronicles Riverside’s 1990s music scene.
Now on view: Desde los Cielos (From the Heavens), Andrew K. Thompson: The Pleasure of Being Wrong, Kandy G. López: (In)visible Threads, Eve Wood: Mostly Birds (and a Few Humans), and Shifting Perspectives: Cheech Collects.
MEDIA CONTACT: Melissa Richardson Banks (213) 446-3467 [email protected]
SOURCE Riverside Art Museum
Originally published at https://www.prnewswire.com/news-releases/riverside-art-museum-and-the-cheech-announce-2025-exhibitions-boost-riversides-economy-302379732.html
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