- Exploring how creativity is shaping and being shaped by global trends, including AI, regional conflict, generational divides, and climate change
- Designing for a changing world: the transformative power of design
WOBURN, Mass., Feb. 13, 2025 /PRNewswire/ — Monotype Imaging Inc., a global leader in type design and technology, has released a different type of Trends Report, Re:Vision, giving designers, agencies, and creatives around the world a lens on how design and typography are capturing the cultural and creative zeitgeist in a time of accelerated societal and technological change.
- Download and read the full 2025 Re:Vision report.
- Hear more about the Re:Vision story in this video from Executive Creative Director Charles Nix.
- Hear Marie Boulanger, the Design Lead, discuss the brand identity for Re:Vision in this video.
A New Creative Lens on Global Change
Type Trends 2025 is a fresh and timely look through the creative lens at a world that appears to be in constant flux. Design is an integral part of the way people, communities, brands, institutions, and society more broadly reflect, articulate, and address global challenges and opportunities. Produced by Monotype’s creative leaders and referencing recent real-world creative work from across the globe, the report provides a snapshot of how designers and brands are responding to accelerated change and the evolution of visual culture.
Six Key Themes
Type Trends 2025 presents six themes where design is a dynamic and powerful participant as the authors explore how creativity and innovation can help to solve problems, foster connection and collaboration, and inspire future action:
- Conflict & Peace: The urgent role of design and typography as a vehicle in expressing, mediating, and processing conflict. While type at times strives to be invisible, it can also signify ideas and act as a metaphor for division and reconciliation. This chapter looks specifically at real-world examples from designers and creatives exposed to the ongoing conflicts including in Ukraine and the Middle East, highlighting creativity’s role in times of crisis.
- Human Types: The relationship between creativity and AI, looking at the rise of new technologies while seeking to address how human creativity can exist and evolve in symbiosis with AI — working together to achieve outcomes that neither can accomplish in isolation.
- Life Cycle: Aging and the form and function of type in the generational continuum. This trend explores the media’s fascination with how Gen Z compares to older generations, and also examines social media, personal branding, and the growing demand for subtitles in our hyper-personalized everyday lives.
- Sound & Vision: The unexplored relationship between type and sound, both of which mean more than words and engage our senses over time. They are also key components in our understanding of volume — with potency often increased when sound and type are combined.
- Freedom, Law & Order: Law and order, as represented by and encoded by type. This relationship underpins communication in places such as protest and anti-protest, newspapers, and viral videos — places where type is a medium of the freedom expressed, negotiated, and, at times, reclaimed.
- Hot & Wet: How designers are using typographic expression in relation to the climate crisis, looking at type as a powerful vehicle in storytelling around climate change and how visual communication can inspire individual, community, and global action.
Type Trends 2025 is curated by Monotype’s Senior Executive Creative Director, Charles Nix, alongside Executive Creative Directors, Phil Garnham, and Tom Foley, with art direction by Design Team Lead, Marie Boulanger.
Monotype’s Senior Executive Creative Director Charles Nix said, “The report highlights how human creativity and visual communication are an intrinsic part of finding solutions to global challenges and navigating seismic societal and technological shifts. We’ve curated examples from around the world that show the power of design to shape — and be shaped by — global forces. We hope it inspires designers and creatives to collaborative action and, in a world that’s being rapidly transformed, provides a roadmap for the visual culture of tomorrow.”
Monotype’s Executive Creative Director Phil Garnham said, “Our report reframes the idea of design ‘trends’ by prioritizing culture over convention. Unlike past Monotype reports or others in the industry, it investigates how creatives respond to global cultural conditions. We’ve gathered insights from designers navigating exceptional circumstances and rapid societal, technological, and environmental change.”
Monotype’s Executive Creative Director Tom Foley said, “In an era marked by swift technological advancements and ever-changing societal dynamics, our 2025 report demonstrates the critical role of typography in shaping and reflecting our collective experiences. We aim to challenge and inspire the design community to embrace these changes and push the boundaries of visual communication.”
Throughout the year ahead, Monotype will dive deeper into each of the report’s six themes in collaboration with creative partners, exploring typographic expression and the way creatives and visual culture are shaping global discourse.
Read the full 2025 Type Trends Report, Re:Vision.
About Monotype
Monotype creates brands that matter with type, technology, and expertise. The company partners with leading foundries to deliver the broadest inventory of high-quality typefaces in the world.
Further information is available at www.monotype.com. Follow Monotype on X, Instagram, and LinkedIn.
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SOURCE Monotype
Originally published at https://www.prnewswire.com/news-releases/monotype-unveils-2025-type-trends-report-revision–a-creative-lens-on-global-change-302376242.html
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