Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism USA – English USA – English APAC

Jockey Club announces plans to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism USA – English USA – English APAC – English

Purple Foxy

May 14, 2025

HONG KONG, May 12, 2025 /PRNewswire/ — Today (12 May), The Hong Kong Jockey Club (the Club) announced the launch of a major initiative to transform itself into a global sports entertainment brand with the ultimate aim of creating even more value for the community. In support, the Club has entered into a strategic partnership with XIX Entertainment (XIX), one of the world’s top entertainment brands.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (left) and Simon Fuller, Founder of XIX Entertainment (right) officiate at the launch ceremony.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club announces the strategic partnership between the Club and XIX Entertainment.

During a dialogue session, Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (right) and Simon Fuller, Founder of XIX Entertainment (centre), exchange views on how their partnership can showcase Hong Kong as a centre for global exchange, connectivity and tourism.

Winfried Engelbrecht-Bresges, CEO of The Hong Kong Jockey Club (7th left); Simon Fuller, Founder of XIX Entertainment (6th right); Club management and other guests pose for a group photo at the ceremony.

Now United is the world’s first global pop group. With 19 performers from around the globe, they have a mission to bring music and dance to the world.

Originally published at https://www.prnewswire.com/news-releases/jockey-club-announces-plans-to-become-a-global-sports-entertainment-brand-and-to-showcase-hong-kong-as-a-centre-for-global-exchange-connectivity-and-tourism-302452363.html
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