MANITOBAH DEBUTS “ROOTED” BRAND CAMPAIGN

Campaign Highlights Collaboration with Indigenous Artist Mikailah Thompson and Explores the Roots that Bind Us

WINNIPEG, MB, Feb. 27, 2024 /PRNewswire/ — Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope and promise of tomorrow. Thompson, an Afro-Indigenous artist, and entrepreneur currently residing in Washington, D.C., seamlessly integrates her nimíipuu heritage into her artwork. Thompson’s contributions to the 2024 Spring collection showcase her dedication to cultural preservation and her distinctive artistic style.